Find Your True North
Ed-Tech / Career Guidance
Platform Rebrand
UX/UI
Continuous Maintenance
India (Dehradun)
2024
The complete visual, digital, and brand overhaul for an AI-enhanced career counselling platform, helping students and professionals in India find clarity and direction in their career paths.
Summary
We provided full-suite branding services, including the creation of a new logo, a comprehensive brand style guide, and the design/development of the core platform website. This project has involved ongoing maintenance and a significant visual overhaul to ensure the platform remains modern, trustworthy, and user-friendly, supporting their goal of moving users from 'guesswork to guidance.'
Challenge
The key challenge was designing a digital experience that instantly conveyed trust and professionalism while translating the abstract concept of finding one's "True North" into a clear, actionable, and visually welcoming platform. The design needed to appeal to two distinct audiences: students seeking clarity and professionals seeking growth.
Solutions
Trustworthy Visual Identity: Developed a logo and brand kit using a soothing, professional palette to build confidence, moving away from potentially intimidating academic designs.
Intuitive UX/UI: Designed a simplified user journey for the key VIP Test and sign-up process, focusing on clarity and reducing friction.
Continuous Improvement: Implemented the website on a robust CMS, enabling agile and continuous updates and maintenance, ensuring the platform remains current, fast, and visually appealing.
