MangoSocial
Branding & Digital Design
Agency Rebrand
Web Design
Social Media Identity
Switzerland (Zug)
2023
A complete brand identity system, including logo, brand kit, website design, and social media look and feel, for a leading Swiss social media and influencer agency.
Summary
Partnered with MangoSocial to establish a powerful, cohesive digital presence. The scope included conceptualizing and designing their core logo and comprehensive brand kit, developing a modern, project-focused website, and defining the visual aesthetics for all their social media channels to ensure brand consistency across platforms.
Challenge
The primary challenge was to create a bold and dynamic visual identity that cut through the noise of the competitive digital marketing sector, while authentically reflecting the agency's unique "GO MANGO, GO WILD" ethos; a blend of playful creativity and expert professionalism in influencer and AI marketing.
Solutions
Distinctive Branding: Designed a vibrant and energetic color palette and custom logo that captured the agency's innovative, 'juicy' spirit. Web Implementation: Implemented the full brand kit across a sleek, modern website designed to feature their portfolio and service offerings prominently.
Cohesive Digital Look: Ensured the look and feel for their social channels was scalable, memorable, and aligned with their fresh, trend-leading content across all platforms.
