Mud Skull Adventure
Advertising & Event Marketing
Celebrity Branding
Event Promotion
Deadline Delivery
Print & Digital Campaign
India (Pali-Panvel Event Location)
2021
The urgent design and production of a complete promotional asset kit—including large-format billboards, street signage, and digital assets—for the high-profile Mud Skull Adventure off-road event featuring Indian actor Suniel Shetty.
Summary
This was a mission-critical project focused on generating high-quality marketing materials under an extremely tight deadline. We executed the design of all necessary assets, ensuring they met production-level quality standards for both large-scale print and digital channels while successfully integrating the celebrity persona and the rugged, adventurous theme of the event.
Challenge
The primary challenge was achieving a premium, eye-catching design that would successfully promote a major event featuring a celebrity, all while having virtually no margin for error or revisions in the production schedule due to the last-minute request.
Solutions
Rapid Concept Execution: Developed a high-impact, action-oriented design aesthetic utilizing bold color blocking (red/black) and dynamic imagery to instantly convey the event's adrenaline-fueled nature.
Production-Ready Quality: Focused on meticulous execution to ensure the designs were immediately ready for various production scales—from sharp mobile social graphics to high-resolution files suitable for large-format billboards.
Aesthetic Consistency: Maintained a unified brand language across all diverse formats, ensuring the core message and the event branding were recognizable on any platform.
