THE CMUTE DESIGN LABS


The Collective Gen. Campaign
The development of a custom, unique model face for commercial use, generated through multiple AI generation engines and validated through heavy prompt engineering to produce licensed, production-ready marketing visuals for an e-commerce tote bag company.
Date
2024
Client
Luxury Fashion Brand
Stack
Gemini, GPT, Adobe Photoshop, Canva
INDUSTRY
Product
Website
Multi-Model Engineering: Used a workflow involving multiple generative engines to first create the base model identity, and then fine-tune the final output quality, composition, and aesthetic (high-contrast studio lighting, luxury car props) for production use.
Proprietary IP Creation: Successfully generated and licensed the custom model face, providing the client with a unique, repeatable model identity that is exclusive to their brand, drastically lowering future marketing costs and avoiding legal risks.
Aesthetic Consistency & Production Proof: The resulting images prove the model's reliability in handling complex scenarios (e.g., different clothing, posing with props, varying angles like the wide-angle floor shot in Image 4), confirming the viability of this AI workflow for rapid, high-quality asset creation.


