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The Collective Gen. Campaign

The development of a custom, unique model face for commercial use, generated through multiple AI generation engines and validated through heavy prompt engineering to produce licensed, production-ready marketing visuals for an e-commerce tote bag company.

Date

2024

Client

Luxury Fashion Brand

Stack

Gemini, GPT, Adobe Photoshop, Canva

INDUSTRY

Product

Multi-Model Engineering: Used a workflow involving multiple generative engines to first create the base model identity, and then fine-tune the final output quality, composition, and aesthetic (high-contrast studio lighting, luxury car props) for production use.


Proprietary IP Creation: Successfully generated and licensed the custom model face, providing the client with a unique, repeatable model identity that is exclusive to their brand, drastically lowering future marketing costs and avoiding legal risks.


Aesthetic Consistency & Production Proof: The resulting images prove the model's reliability in handling complex scenarios (e.g., different clothing, posing with props, varying angles like the wide-angle floor shot in Image 4), confirming the viability of this AI workflow for rapid, high-quality asset creation.

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