Find Your True North

The complete visual, digital, and brand overhaul for an AI-enhanced career counselling platform, helping students and professionals in India find clarity and direction in their career paths.

Date

2022

Client

Career Consultation

Stack

Wix, Figma, AWS

INDUSTRY

Education

Website

https://www.findyourtruenorth.co.in/

Trustworthy Visual Identity: Developed a logo and brand kit using a soothing, professional palette to build confidence, moving away from potentially intimidating academic designs.

Intuitive UX/UI: Designed a simplified user journey for the key VIP Test and sign-up process, focusing on clarity and reducing friction.

Continuous Improvement: Implemented the website on a robust CMS, enabling agile and continuous updates and maintenance, ensuring the platform remains current, fast, and visually appealing.