THE CMUTE DESIGN LABS
Haven Hearth Tote Collection Graphic Design
The design and execution of a core graphic collection for a domestic tote bag retailer, including the brand identity (Haven Hearth) and multiple distinct retail-ready graphic prints, all optimized for cost-effective manufacturing.
Date
2023
Client
Product Graphic Design & Visual Merchandising
Stack
Adobe Design Suite, Canva
INDUSTRY
Product
Website N/A
Segmented Graphic Strategy: Designed three distinct graphic styles (Positive Affirmation, Minimalist Botanical, Character Illustration) to maximize market penetration.
Production Readiness: Each print was designed using a limited-color vector format, guaranteeing crisp, high-quality output for economical screen-printing onto canvas material.
Effective Visual Merchandising: Created soft, lifestyle mockups that immediately position the totes as desirable, everyday accessories for e-commerce promotion.