VibeShift

A complete white-labeled e-commerce storefront design, specifically tailored for a Gen Z audience with a vibrant, "pop" aesthetic, designed for deployment on the Shopify platform.

Date

2022

Client

E-commerce UI/UX Design & Branding

Stack

Figma,

INDUSTRY

Fashion

Website N/A

https://www.thecmute.com/

Trendy & Engaging Aesthetic: Implemented a bold, optimistic color palette and dynamic shapes to resonate with the target Gen Z audience and emphasize simplicity and convenience.

Multi-Channel Consistency: Developed a campaign visual language that was seamlessly applied across various media, from large-format outdoor advertisements to social media graphics.

Shopify Optimization: Designed the entire storefront and its parts with Shopify's structure in mind, ensuring a smooth, white-labeled handover that allowed the client to rapidly launch their new, high-conversion theme.